Salt Marsh Growth · Executive Intelligence — Connected Concept

Brokerage Executive Dashboard

What The Coastal Market Brief becomes when the firm's listing feed is connected — the 7am owner's view.

Concept for a Beaufort brokerage · 18 Jul 2026
Live public data Sample chips mark every panel
Built from a listing feed only — no accounting, no client PII

Sample

Active listings · $19.4M book value

Sample

Pending · 3 close this week

Sample

52 vs 59

Book avg DOM vs county — ahead of market

Sample

Listings needing attention today (below)

Live

$608K +5.3%

County median, 3mo to May · Redfin

Listing-book triage — this morning's four

Sample listings

Listing	Price · DOM	Signals
Fripp Island · 4BR oceanfront Luxury/resort segment	$1.24M DOM 96 vs island 113 avg ↑	Insurance riskPrice review Segment softening; buyer pool quoting wind/hail 2–3× last year's premiums. Recommend pre-shopped coverage packet with listing.
St Helena · 3BR + acreage Marketed with STR upside	$589K DOM 34	STR cap check Neighborhood approaching its 4% density cap — verify headroom before the STR-income claim stays in remarks.
Lady's Island · 4BR family Core family segment	$575K DOM 71 vs submkt ~59	Price review 21 days past submarket median with declining showings — pricing conversation this week beats one next month.
City of Beaufort · 3BR historic Downtown walkable	$462K DOM 18 — pacing well	On pace2 offers expected Under city median in the balanced submarket — positioned to draw competition.

Buyer-side pipeline

Sample

Active buyers

6 island · 5 town

Under contract

1 flagged ↓

At underwriting

insurance quote pending

Closing ≤ 14 days

all clear

Beaufort market signals

Live public data

59 / 78

DOM county / city — both rising YoY (Redfin)

~6.8 mo

City months-of-supply (Mar '26) — buyer-leaning

+7.5%

Wind Pool filing eff. Feb '26, atop 22–38% in '25

+121%

STR supply growth vs. Apr '26 neighborhood caps

⚑ Deal-protection feed

Sample

Buyer at underwriting: wind/hail quote came back 2.4× estimate

Fripp contract, day 21 of 30. Options memo drafted: SCWHUA wind pool quote + two carrier alternatives. Deal saveable if addressed this week.

Today · needs a call

St Helena neighborhood at ~87% of its STR cap

Two active investor buyers are targeting this block. First-to-file matters now; permit path memo ready.

This week

FY27 city budget adopted — drainage work near two downtown listings

Street-level disruption window overlaps both marketing periods; disclose and time open houses around it.

Monitor

All three closings ≤14 days: no open flags

Deadlines, document checklist, and insurance-binder status reviewed as of this morning — final confirmation stays with the closing agent.

Daily check

Sphere signals — outreach worth making

Sample

6 past clients enter insurance-renewal windows in the next 60 days

All island properties — the +7.5% filing lands on their renewals. A heads-up note now is remembered at listing time.

Drafts ready → review

3 clients hit 5-year purchase anniversaries in August

Equity-update letters with current submarket comps prepared.

Drafts ready → review

2 clients previously asked about STR conversion

Their neighborhoods' cap status changed under the April ordinance — one has headroom, one is closed. Both worth a call either way.

Talking points ready

Discovery watch — what AI says about us

Sample

ChatGPT / Gemini answer audit — monthly

"Best brokerage in Beaufort SC": firm cited in 2 of 3 model answers this month (sample). Review base and island-guide content are the levers.

Next audit: Aug 1

Review velocity vs. Beaufort competitive set

Firm 4.9★ pace steady; two competitors accelerating on volume (sample).